Aldi, Lidl keep adding United Kingdom market share: Kantar

Morrisons does best of the big four as hard discounters continue to gain share

Iceland's sales grew by 2.6 per cent - making it the only bricks and mortar retailer other than Aldi and Lidl not to lose market share this period.

Morrisons was the fastest growing of the large retailers, with sales up 2.8 per cent in the 12 weeks to 8 October, followed by Tesco, where sales grew by 2.1 per cent.

The value of supermarket sales has increased by 3.1 per cent compared to a year ago, according to new figures by Kantar Worldpanel. Sainsbury's sales were up 1.9 percent and Asda saw growth of 1.8 percent, it said.

"Meanwhile, Christmas has already started in the supermarket aisles". It was boosted by strong sales of cakes, pastries and fruit, which all saw a 10 per cent leap in sales.

Asda, a subsidiary of Wal-Mart Stores Inc.

Sainsbury's sales rose 1.9 per cent and Asda saw growth of 1.8 per cent. Aldi and Lidl continued to outperform their major competition with sales up 13.4 per cent and 16 per cent respectively.

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Christmas may be almost 70 days away but British shoppers are already in the festive mood, having purchased £4 million worth of mince pies in the last four weeks. Share increased for both retailers by 0.6 percentage points, up to 5.2% of the market for Lidl and 6.8% for Aldi.

J Sainsbury PLC's (SBRY.LN) market share in the 12 weeks ended October 8 fell to 15.8%, from 16%, while sales have increased 1.9% to GBP4.02 billion, Kantar reported.

The German stores Aldi and Lidl together added £390m in sales during this quarter - half of the entire market's overall growth in 12-week period as the discounters added to their share of the market.

The data showed that like-for-like grocery inflation remains at 3.2%, but the rate is projected to fall below 2% in the first quarter of 2018. Inflation in the period was 3.2 percent, Kantar said. Fresh poultry sales remained flat in September, while chilled processed poultry increased in value by 6 per cent.

Elsewhere, Waitrose experienced a 2.3% increase in sales, but a 0.1% drop in market share, while sales at the Co-op fell by 2.5%, with a 0.3% drop in market share.

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