Apple's iPhone X gamble shows signs of backfiring

The new iPhone X is going to be hard to find

Getting your hands on an iPhone X is not going to be so easy.

A survey by brokerage firm Bernstein concludes that the demand for the iPhone X would be substantial but not exceptional. The stock was sold at an average price of $154.70, for a total value of $8,788,197.60.

The iPhone X is now being produced at a rate of 10 million units per month, but with the sales scheduled to begin on November 3, Apple is likely to only provide 20 million units this year.

KitGuru Says: We have yet to see how things will play out for the iPhone X but I wouldn't be surprised to see expected shipping dates on Apple's website start to slip very quickly.

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Either way, your chances of scoring the iPhone X reasonably early are probably slim, given current predictions from various analysts and supply chain sources circle 2 or 3 million units in initial inventory. "But my wife will, so I'll be close enough to see it".

Meanwhile, iPhone 8 demand and sell-through have been "lackluster" compared with the iPhone 7, as customers await the iPhone X, KeyBanc Capital Markets analyst John Vinh said in a report Sunday. According to this rumor, Apple will only have roughly 20 million units ready for customers by the end of 2017. As iPhone X went into the mass production process, defects occurred in the bonding process for the OLED panels. Royal Bank Of Canada reiterated a "buy" rating and issued a $180.00 target price on shares of Apple in a research note on Monday.

Apple is apparently already in negotiations with suppliers to try and boost the numbers a bit and get additional orders for some components. Pre-orders for the Apple iPhone X begin this coming Friday at 3am EDT. In previous years, certain new iPhone models have completely sold out from preorders and been unavailable for walk-in buyers on release day. Apple, however, has made it a little less complicated by offering only two choices - Silver and Space Gray. That being said, this doesn't really mean much at the moment since the iPhone X has yet to be released.

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