World's largest Starbucks store to open in China

Starbucks

A press release describes the new Starbucks Reserve Roastery Shanghai as the company's "most ambitious project ever" and as offering the "first fully immersive coffee experience in Asia".

"Our commitment, together with our Roastery opening, epitomizes how Starbucks is doubling-down on the unprecedented opportunities we see in the future for Starbucks and China", Wong said.

Comparable-sales growth in China is outpacing the U.S. Last quarter, China posted an eight per cent increase, compared with a three per cent gain in the U.S., excluding impacts from Hurricanes Harvey and Irma. "Having mobile ordering where you can either do a mobile order for pick-up in the store or a mobile order to be delivered to you is the next frontier for us", he said.

In 2012, Starbucks China has operated the China Starbucks Farmer Support Center in Pu'er in the Yunnan Province, supplying agronomists to work in concert with government representatives and local farmers to improve quality and production through the region.

Starbucks is serving more than 5 million customers in China per week, Johnson said.

Starbucks is going venti in China.

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Ma said, for himself, "I don't like coffee, but I like Starbucks".

Starbucks expanded its investment in China in July when it announced plans to buy out the partners in its East China joint venture.

It is betting China's hunger for luxury goods is transferable to coffee.

'His attention to detail, meticulous care in selecting the freshest, high-quality ingredients and the artistry of preparation creates an Italian food experience that perfectly pairs with our most premium coffees. At more than twice the size of the original Reserve facility, the Shanghai roastery will be followed by additional Starbucks Reserve roasteries in New York, Chicago, Tokyo and Milan.

As customers enter the new Roastery, they are greeted by the sight of a two-story, copper cask, adorned with more than 1,000 traditional Chinese chops (or stamps) that have been hand-engraved to narrate the story of Starbucks and coffee.

Starbucks already has 600 stores in Shanghai, more than NY or London. The concept is part of a broad push upmarket that includes a line of premium coffee called Reserve and cafes to showcase the new brand.

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