Google quietly purchased a United Kingdom sound tech startup

Cambridge-based Redux bought by Google

According to Bloomberg, the worldwide tech firm quietly acquired the Cambridge-based startup, whose proprietary technology creates surfaces which transform phone displays into speakers.

According to regulatory filings, the transaction, as a part of which Google's United Kingdom subsidiary bought all the shares of Redux holding company NVF Tech Ltd., was completed in December a year ago. Google declined to comment on the price and details of the deal.

On Wednesday night, a report revealed on Bloomberg quietly that Google acquisition of "Redux" could have major implications down the road.

Chief executive Nedko Ivanov, who left in August according to his LinkedIn profile, said in 2016 that the company hoped to break even by 2018.

While no one was paying attention at the end of 2017, Google swooped in and purchased a company in the United Kingdom called Redux that has a couple of pretty unique ideas around display panels.

The company's technology is focused on "Bending waves" to produce "advanced surface audio and haptics" and improve the user experience of various devices.

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At the time, it said the sound quality was 'decent'.

Redux raised $5m in March 2017 from investors including Arie Capital.

Google has been aggressive this year with its touchscreen products, predominantly the Pixel 2 and the Pixel 2 XL.

The takeover of the sound specialists could see an influx of new engineering talent for Google that could help the company incorporate better sound systems into its handsets in the future.

At the CES consumer electronics conference in Las Vegas this week, Google is heavily promoting its voice-controlled speakers that compete with Amazon's Echo device.

Google has acquired a United Kingdom startup that can turn mobile device displays into speakers.

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