Grandparents Love Facebook, Teens Not So Much

Facebook has a 'teen problem' as younger audiences look to Snapchat

But it is only expected to add 1.6 million users in the 24 and younger group this year.

Snapchat will continue to have more users aged 12 to 24 than Instagram. Snapchat also has more users than Instagram in the 12-to-24 age group, according to the eMarketer report. "Snapchat will continue to have more users ages 12 to 24 compared with that of Instagram", the report added.

This is just the latest in a growing body of research that suggests young people are logging in less frequently and spending less time on Facebook. Meanwhile, a so-called "Facebook-nevers" tween demo is skipping the site entirely.

But Snapchat, which recently updated its app with a redesign aimed at making the service easier to use, could gain more older users. "Sometimes she says to me: 'My Facebook doesn't work.' But she doesn't ask me to get it going for her again".

Snapchat's ability to beat Facebook among teens highlights the success of its strategy.

The good news for Facebook is that, despite the expected decline in younger users, eMarketer believes Facebook's overall USA audience will continue to grow for the next few years.

Last year, eMarketer predicted Facebook would see declines among some youths for the first time in its history.

Facebook declined to comment, and Snapchat did not respond.

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Facebook, however, is aware of the problem at hand, and possibly this is why the social networking site launched a new Messenger app for children.

The 12-17-year-old demographic in the United States dropped by nearly 10% in 2017 - roughly 1.4 million users. "Their minds move quickly", Smith says. "And with Facebook's video and photo experience it is a platform they want to be on to keep up with the social lives of their kids and grandchildren". But the news isn't all bad. So, too, is the ability to communicate one-on-one or in smaller groups.

On the other hand, Facebook is increasingly popular with people over 55 years old in the USA, and especially with people 65 or older.

A 9.3 percent drop for Facebook users under 11-years-old.

The research, by New York-based firm eMarketer, said that, in 2018, less than half of Americans aged between 12 and 17 will use Facebook at least once a month. User information was retained in the wider group as those who didn't sign up, or left Facebook, would usually end up on Instagram. So even with all the Snapchat hype, Facebook's user base is still increasing thanks to older folks.

While "Facebook newer", who are new to Social media world are even rejecting Facebook usage from the starting.

So why is Facebook failing at attracting and keeping its young users? Facebook is appealing less to younger generations and Instagram is not picking up the slack as it previously did. It's a worrying development for the social media giant.

Why Are People Leaving Facebook?

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