Snapchat stock drops on news Kylie Jenner no longer uses the app

Snapchat now lets you add Giphy GIFs to your snaps                   By Ida Torres

Snapchat corporate parent Snap Inc. saw its stock price slide as much as 8 per cent Thursday after Kylie Jenner tweeted that she wasn't using the service anymore.

Snapchat today officially responded to a Change.org petition that has accumulated almost 1.5 million signatures and asks the company revert to the old design of the application.

"With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more hard", the petition read.

Users have been so upset about the update, which began slowly rolling out to users in November of a year ago, that a petition was started online to urge the company to bring back the interface of older versions of the app.

Luckily for the disgruntled, Snap is acknowledging the feedback that the "new Snapchat has felt uncomfortable for many" and has reassured fans that the app will adapt to them over time. Apart from helping their users brighten up stories, the team behind Snapchat is also rolling out a new feature to make the app more intuitive than it already is.

Minutes after her first tweet, perhaps realizing the loss she caused to the company, Jenner noted in a second tweet, "still love you tho snap.my first love".

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She then added: "still love you tho snap ... my first love".

But it seems Snapchat's poorly-received recent update and redesign, which has been widely criticised, left Jenner unimpressed.

"For a very long time, we have been trying to clarify, or at least distinguish, the difference between friends and publishers", Spiegel said in November, according to the Guardian. Further, it said that the Friends page is not only customizable, but would evolve into something smarter with time.

Although Snapchat has refused to revert back entirely to the app's old design, it said it will create new tabs in "Friends and Discover" so that messages and stories are displayed separately.

Standing out was CEO Evan Spiegel, who had been granted stock options worth a whopping $636.6 million past year following the company's IPO. Snap's most followed and one of their most frequent users hates the update and it had a serious ripple effect.

Snapchat users who are calling for the old ways are out of luck.

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