Google begins rolling out mobile-first indexing to more sites

This rollout is only for sites that "follow the best practices for mobile-first indexing", Google said. "We've continued to evolve Google Images to meet both of these needs, and today we're bringing GIFs more closely into the fold by acquiring Tenor". The financial aspects of the deal are, however, being kept a secret though Google did reveal in a blog post that Tenor will continue to have an independent existence of its own, including the Tenor brand name as well.

The search engine giant is buying Tenor, the startup behind a popular mobile GIF keyboard, to power searches for GIFs on Google Images and other platforms like Google's keyboard app Gboard.

This is a rather significant get for Google considering Tenor's user engagement.

To check whether a page is mobile-friendly, you can check out Google mobile-friendliness test here. With keyboard apps for several platforms, Tenor is also notable for being a GIF platform that powers the likes of Gboard and Facebook.

China Hold Talks On Brahmaputra For The First Time After Doklam
India and China were locked in a 73-day military stand-off at Doklam in the eastern section of their border past year . The statement is a major test of China's patience at a time when it is heading towards a trade war with the US.

Google has gained portable GIF console and web crawler Tenor for Android, iOS and desktop making it less demanding for clients to discover and share GIF pictures, the organization has declared.

The two companies appear to be well-aligned. It will be interesting to see how this changes things in the world of search rankings. The company learned early on that less is more when it comes to search. They pay the company between $100,000 and $500,000 to run sponsored GIFs inside its search results, Bloomberg reported.

GIF marketing is growing and marketers need to consider how to build brand awareness with campaigns that include shareable video clips that have the potential for viral growth, researcher Magid said in a report shared with Mobile Marketer. Apart from that, Tenor's GIF bot is the most frequently used chatbot on FB Messenger. Magid found that 43% of consumers believe GIFs help them communicate better, compared with 9% who think they do not help them communicate better.

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