Best Buy, Amazon team up to sell smart Fire TVs

Best Buy CEO Hubert Joly and Amazon CEO Jeff Bezos.                  Amazon Best Buy

They're for sale exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com.

The press release reveals that more than ten new TV models from Insignia (Best Buy's own brand) and Toshiba will become available in the next few months.

Jeff Bezos declares, "Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level". The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

By selling the smart TVs on Amazon, Best Buy could risk pulling sales from its own website and physical stores. They can also be paired with a separate Echo device for external voice control.

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"This new collaboration between Amazon and Best Buy on the Smart TV front is a deepening of what we believe has been a mutually-beneficial relationship for several years, as Best Buy is a leading retailer of Amazon devices", said Charlie O'Shea, Lead Retail Analyst at Moody's in commentary provided to Retail TouchPoints.

The new products incorporate Amazon's Fire TV platform, without the need for an additional Fire TV Stick or 4K Fire TV. Canadian customers will also be able to buy the TVs later this year, but there has been no confirmed date yet.

Best Buy will begin selling 11 models of the Fire TV in the USA this summer, and later this year in Canada. They make the most money when they sell products that run software they've engineered to sell more products to the end user. Searching for content on streaming apps such as Netflix, Prime Video, Hulu, YouTube, and others alleviates the task of entering in phrases character by character with an on screen keyboard. Tens of thousands of Alexa skills are already accessible today, allowing you to have unbelievable entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. Amazon, like Google, uses their digital assistant to meet the desires of the end user as closely as possible.

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