Wendy's, Denny's and more trolling IHOP over burger announcement

Fast-food chains roast IHOP over burger announcement

Today IHOP, which has been the International House of Pancakes for 60 years, has officially become IHOb, which stands for the International House of Burgers.

The hints of a name change had spurred guesses on social media - and some disappointment Monday at the reveal.

Evidently, the all-day breakfast chain is moving into more traditional lunch and dinner fare.

"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said". Though we have a soft spot for the classic IHOP menu (here's a short stack of copycat recipes), the restaurant's new line-up of mouthwatering burgers sure does sound delicious.

News of the IHOP's name change was originally announced June 4, though the company did not reveal the what the "b" would stand for until Monday morning.

IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".

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Let your audience do most of the talking.

Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb.

And though a juicy cheeseburger may still be top of mind when you think of Wendy's, the company's social media chops have caught the attention of many a Twitter user.

While still technically called IHOP, a few storefronts will even be getting temporary signage, like this one in Los Angeles. Still, the whole ordeal has gotten people fuming in all sorts of comical fashions.

IHOP's website now features the IHOb logo - but the site's URL remains the same, and its business descriptions and statements continue to list breakfast as a main priority.

Naturally, other restaurants and brands also had some fun at IHOb's expense. That's like going into a Pizza Hut and ordering a burger.

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