Your Netflix bill could soon increase as new ‘Ultra’ service is revealed

Josh Miller  CNET

Further, the Ultra tier will now offer the four streams but at a higher price. The streaming service is now testing an Ultra pricing tier. Meanwhile, the Standard tier would also be halved from two streams to one. The difference between the two least expensive services is the availability of HD and streaming to two devices rather than just one. As for the Premium tier, it will continue to remain priced at 13.99 Euros but reduce the simultaneous device streaming limit to 2 screens.

After the first-quarter filing, Hastings was questioned about future price hikes. But in a statement to CNET, it explains that it tests different price points "continuously", and doesn't always make them permanent. Should the change become permanent for everyone, subscribers on other tiers may find themselves losing some features. The company said that they are "testing slightly different price points and features to better understand how consumers value Netflix" and the option is only being shown to some European consumers. Some users who are subscribed to the Standard "HD" plan were also restricted to a single stream, according to Phone Arena. Not all get the new Ultra option but it is clear that Netflix could introduce the plan for new customers which would pay more money per month for the same set of features that Netflix's Premium plan provides right now.

Rahul targets Modi on black money
Nearly exactly a year ago, in an address to the Institute of Chartered Accountants of India (ICAI) on July 1, 2017, Mr. Modi had highlighted a record 45% drop in deposits by Indians in Swiss banks.

"Not everyone will see this test and we may not ever offer specific elements included in the test to our members". Pricing and feature details could change - hopefully for the better.

There's no guarantee that the Ultra tier will be rolled out to everyone, but if it is, many users will be unhappy about what appears to be a sneaky price hike. The more widespread changes seem to be a more likely scenario to differentiate the new Ultra subscription.

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