Apple unveils three new iPhone models

How to watch Apple's 2018 iPhone keynote announcement - Stream, schedule, info

And Apple didn't stop at one iPhone this year: you'll have to choose between the Xs, the Xs Max (the Xs' bigger brother) and the confusingly named iPhone XR - a cheaper option if you don't fancy dipping into your rainy-day fund. Like the iPhone X, the new models contain Apple's Face ID feature, which lets people unlock their smartphones by looking at them.

Biggest and most-expensive ever: iPhone Xs Max ($1,099). The XS Max, the largest iPhone to date and one of the biggest on the market, has a 6.5-inch (16.5-cm) screen, and will start selling at $1,099.

To keep the price down, Apple gave the iPhone Xr an LED display instead of a more vibrant OLED panel, an aluminum body instead of a stainless steel, and haptic feedback for the touchscreen instead of pressure-sensitive 3D Touch. In real time, the processor in the iPhone instantly detects and displays performance metrics-the speed of the ball as it leaves the player's hand, the release angle of each shot, even the position of the player's legs. The XR will be available in three storage variants - 64GB, 128GB and 256GB, and in five colour variant - white, black, blue, yellow, coral and a (PRODUCT) RED edition as well.

You can pre-order the iPhone Xr beginning October 19 and it will ship on October 26. Those details matter all the more considering Apple's hoping for a string of mass upgrades that failed to materialize after last fall's iPhone launch.

What if I don't want to buy a new iPhone?

Still, for those who started out with the iPhone 3G a decade ago, we can't help but feel nostalgic for the familiar circle.

"While the iPhone XS has a 5.8" super retina display, the XS Max is 6.5" super retina display.

CUPERTINO, CALIFORNIA - SEPTEMBER 11: Phil Schiller, senior vice president of worldwide marketing at Apple Inc., at the Steve Jobs Theater at Apple Park on September 12, 2018 in Cupertino, California.

These maps show what to expect from Hurricane Florence
What else should I know? The governors of North and SC , as well as Virginia, have declared states of emergency ahead of landfall. It's looking like Cape Cod will be spared from a direct hit of a major hurricane this week, according to the latest forecasts.

Apple said orders for the iPhone Xs and Xs Max will begin September 14, and the devices will ship beginning a week later.

The iPhone Xs Max, pronounced like "tennis max", might just as well be read as "excess max".

The iPhone XR uses the same TrueDepth camera as the iPhone XS. Even with all this power, iPhone XR lasts up to an hour and a half longer than iPhone 8 Plus.

All three new models join the iPhone X in getting rid of the home button to make room for more screen. It's powered by the same A12 Bionic chip as the iPhone XS, and packs a single 12-MP wide angle camera with optical image stabilization and portrait mode capabilities (yes, from a single lens).

When it comes to the optics, the XR has to make do with a single 12MP sensor with f/1.8 aperture, supported by OIS.

It also allows for an iPhone first: a 512GB memory disk.

Executives made no mention of a wireless charging mat, or content deals for Apple TV, as some industry analysts had expected.

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